Head of Marketing and Retention

At now we are looking for Head of Marketing and Retention

5+ years of proven experience with customer lifecycle program across multi-brands/products/regions essential;
Solid experience with CRM tools and customer segmentation essential;
Advanced knowledge of the Office Suite, especially Excel;
Knowledge of the online gaming industry or e-commerce industry;
Strong social media skills related to strategy and execution;
Experience of working in a fast-moving environment;
Ability to think innovatively and creatively;
Previous people management experience required;
Ability to multi-task, being proactive, efficient and independent;
Strong project management skills, being result-oriented, team-focused and customer-focused.
Analyze the performance of all brand marketing activity to identify and promote best practice;
Design value-generating and protecting campaigns and propositions to drive value from the customer base;
Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend;
Building up each stage of the customer journey with appropriate marketing/account management or service touchpoints;
Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels and average revenue per customer;
Lead the development and training of the Retention team to successfully support customers through their customer journey;
Working with the design, development and other teams to ensure execution excellence and that the website/email templates and customer engagement strategies meet the needs of existing and new customers;
Conduct marketing research to support any required project and keep updated with the latest current trends and guidelines;
Oversee the launch of new brands within the operation.
We offer:
Opportunities for professional development and personal growth;
Stable employment complying with all local tax laws and regulations;
Flexible working hours;
Teamwork and exciting corporate events;
Convenient modern office in the city center.
If this sounds like you, send us your CV and Cover Letter where we can see your creative mind and writing skills. It will be a big plus for you as a candidate for this position.
Head of Marketing and Retention
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